Nike Case Study - 1219 Words

Case Discussion Questions 1. Should Nike be held responsible for working conditions in foreign factories that it does not own, but where subcontractors make products for Nike? Some people probably think that designing and marketing its products is what Nike is responsible for. But outsourcing its manufacturing divisions into foreign countries doesn ´t release Nike from the responsibility. During a developing process manufacturing is one of the most important intermediate steps and because of that it belongs to Nike ´s responsibilities, no matter if they own the manufacturer or not. Everybody knows that it is hard to keep the overview about every developing stage but if you decide to put this step into a foreign country, you have to†¦show more content†¦The next step is the improvement of working conditions. Here an employee should work maximum â€Å"54 hours a week† and of course the monthly salary of the employees is supposed to be minimum â€Å"103$†. The combination of a safe workplace and fair adjusted working conditions lead to a positive feeling for the employees and gives critics no space to create negative press. 3. In Indonesia, an income of $2.28 a day, the base pay of Nike factory workers, is double the daily income of about half the working population. Half of all adults in Indonesia are farmers, who receive less than $1 a day. Given these national standards, is it appropriate to criticize Nike for the low pay rates of its subcontractors in Indonesia? Of course it is! If a farmer is sick and needs to go home, he can. If he did not finish the minimum amount of crop he is not supposed to stay at the field. He is not imperiled to toxic chemicals and does not have to remain silence. The working conditions in those low-wage factories are worse than in every other job. On the one hand I understand Nike and I do know that it is impossible to keep an eye on everything but on the other hand if you know that people have to work for you in those bad situations you have to pay them at least moreShow MoreRelatedNike Case Study1004 Words   |  5 PagesRSS Case Study: E-recruitment gets Nike on track Posted by HR Zone in Strategies on Thu, 09/12/2004 - 16:54 0 inShare The Nike employer brand is extremely powerful in attracting potential talent to the business making the process of handling applications and supporting the resourcing process effectively and efficiently critical to business success; implementing e-recruitment was identified as the way to solve this businesses hiring problems. The issue Nike currently receives aroundRead MoreNike Case Study1112 Words   |  5 PagesCase Study- Nike 1. Discuss how Nikes growth can be attributed to its targeting of diverse market global segments. In the 1960’s Nike was only making running shoes. 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However, very soon Nike learnt that in order to be a global brand they needed to appeal to different market segments, not just athletes. Hence, they then decided to tap moreRead MoreNike Case Study899 Words   |  4 PagesCorporation Case Study: Nike What is it? NIKE, Inc. is the world’s leading innovator in athletic footwear, apparel, equipment and accessories. Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry. Nike Employees Nike Employee Networks are designed to help Nike move toward greater diversity. In the U.S., six employee networks focus attention on important communities within Nike. The intendedRead MoreNike Case Study5183 Words   |  21 PagesNike Case Study The US-based Nike Corporation announced that it had generated profits of $97.4 million, around $48 million below its earlier forecast for the third quarter ended February 28, 2001. 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